Even though Apple’s Vision Pro headset has just recently been unveiled, problems may already exist. Apple reportedly finds it difficult to produce even a tiny percentage of the units it desires, and due to an apparent naming error, it may even be forced to change the device’s name.
Apple may not be able to use the name Vision Pro in China, according to reports from the Chinese websites, as rival technology company Huawei has previously trademarked the name in the nation as far back as 2019.
Unless it can reach a deal with Huawei, which currently holds the “Vision Pro” trademark in China, Apple may be obliged to change the name of its forthcoming mixed reality headset there.
Image Courtesy Apple.com
That trademark is currently held by Huawei, not Apple, and will remain so until 2031, albeit only in China. There is no indication that the latter’s application (or any plans it might have to rule the tech world with its new technology) has anything to do with the former; rather, it is more likely a reflection of ideas for more advanced versions of the current Vision Glass product.
In China, Huawei actively uses the trademark and sells a variety of items under the Vision brand, such as smart TVs and smart glasses. Apple may need to negotiate with Huawei to get the trademark released in exchange for a fee if it plans to sell its Vision Pro headset in China.
It wouldn’t be the first time Apple had to pay a Chinese firm for the right to use a brand name. 2012 saw Apple shell out $60 million to Proview Technology to secure the “iPad” trademark in China. The payment came after numerous legal battles in which Apple tried unsuccessfully to prove that it already owned the name’s rights as a result of a contract with Proview’s Taiwanese branch.
We’ll have to wait and watch how this one turns out because it’s hard to imagine that Apple would choose a name for its next flagship product that was previously registered by a competitor. However, if Apple is compelled to change the product’s name in China, it will be even another hassle for a product that already appears to be dealing with a lot of difficulties.